How Much Should You
Spend On Google Ads?
Stop guessing your budget. Enter your customer goal, close rate, website conversion rate and estimated cost per click to calculate the traffic, leads and advertising budget required to hit your goal.
Estimates are based on the assumptions you enter and do not guarantee advertising performance.
Set your target first — then we'll show you the cost per lead and the ad budget it takes to get there.
Step 3 · Your Assumptions
What percentage of qualified calls or leads become paying customers?
The percentage of ad clicks that turn into calls, forms or qualified leads.
You pay per click. Your estimated average cost for each ad click.
Impression-bought campaigns pay per 1,000 views of the ad.
The share of impressions that click through to your site.
Video campaigns pay per view. Views are cheap but rarely click.
The share of views that click through to your site.
This campaign is optimized to a cost per result by the platform — there's no separate landing page step.
Average revenue generated from one new customer.
Your Ad Funnel
Break-even figures use your gross margin. As long as your actual cost per lead stays under the break-even cost per lead, the plan is profitable on the assumptions entered.
This Campaign Is Bought Differently
Instant lead forms and AI-optimized campaigns (like Performance Max) don't send traffic to a landing page — the platform optimizes straight to a cost per lead. So the lever isn't your conversion rate; it's your creative, offer, targeting and lead quality. That's exactly where we go to work to bring your cost per lead down.
See how we lower cost per lead →See What Better Conversion Rates Can Do
Same goal, same close rate, same cost — only your landing-page conversion rate changes. Watch the budget move.
Your landing page is the cheapest lever you have. Better conversion means the same customers for a fraction of the ad spend — that's exactly what we build.
See how we lift conversion →Want To Know What These Numbers Look Like In Your Market?
Google Ads costs vary by industry, competition and location. Digital Official can analyze your market, competitor activity and real search demand to build a realistic advertising plan.
What Determines
Your Ad Budget?
Cost Per Click
Competitive industries require higher bids to reach high-intent searchers. More competition, more per click.
Conversion Rate
Better landing pages turn more traffic into leads — cutting the number of clicks you have to buy.
Close Rate
A stronger sales process means fewer leads are needed to land the same number of customers.
Customer Value
Higher-value customers let you profitably spend more to acquire each one.
Calculator disclaimer. This calculator provides estimates based on the information entered. Actual advertising costs and results vary based on competition, geography, industry, keyword demand, Quality Score, bidding strategy, website performance, sales process and other factors. Calculations are for planning purposes and do not represent guaranteed advertising results.